DoughFlow Advantages
As an online gambling operator, you need expert knowledge and execution in all areas of your business in order to thrive. Payment processing for online gambling continues to challenge even the most experienced operators. Our focus is 100% on your e-commerce needs. We review, analyze, implement and maintain the most popular and successful payment processing solutions for the online gambling industry. Over 80 payment services are integrated into DoughFlow for turnkey operation, covering global and local markets.
Continuous feedback from our operators and supported processors makes DoughFlow the clearinghouse of payment processing information. We know exactly what works in various markets and which processors are experiencing problems. We advise our DoughFlow licensees on the best payment solutions for their business. We work with payment providers to tailor, tune and improve their services for the markets they serve. With the over 275 websites that use DoughFlow and nearly 10 years in the e-commerce space for egaming, we've seen and experienced both the successes, mediocrity and failures within payment processing. You can put our knowledge to work for your business.
How DoughFlow Improves Your Business
Free Up Internal Resources
If you are supporting your own cashier system, you know how challenging it is to keep up with the latest API changes, local market requirements, new processor development, fraud management and more. Perhaps your current cashier satisfies your basic needs, but lacks the flexibility and speed to market required to support your marketing and affiliate activities. What if you could free up those resources for other priorities? What if you had access to payment experts who could advise you on processing solutions, drawing upon the experience of hundreds of operating websites in your industry? With DoughFlow you can do just that. The build vs. buy decision is easy when you examine the low costs and ease-of-use of the DoughFlow system. With so many configuration and customization options, DoughFlow can support rapid changes to your cashier and bring you payment solutions that you never even knew existed.
Save Money
For only a few hundred dollars a month, you can license DoughFlow for your operation, yet still have access to our very responsive Help Desk and payment experts. Flat-fee licensing allows you to easily budget and expand your operation. We've also arranged special merchant account pricing direct from the payment providers that often includes lower fees and expedited delivery of merchant accounts. You can save on setup fees, merchant discount rates and more when you use DoughFlow. This can amount to thousands of dollars of savings from your merchant processing.
Higher Credit Card Approval Rates
Achieving higher credit card approval rates is not something we claim but something we actually do. It is simple in principal, but difficult to execute. We know exactly which credit card issuing banks accept or reject MCC 7995 (online gambling) transactions. In fact, we maintain a database of nearly 80,000 credit card issuers from around the world and categorize each of them for you. Routing a transaction to the right merchant account is just part of it. Looking at past history for that player, including transaction velocity, transaction amount and behaviour patterns we can acheive 80% approval rates even for restricted markets. Why send a transaction to a merchant account that you know will fail. As a merchant you often pay for the decline, and can discourage a player who knows they have available funds. This is costly to your business and we avoid many of these transaction declines. In those cases where a transaction cannot be accepted via normal channels, DoughFlow can route the player automatically to creative alternative solutions or even to your own customer service staff.
Protecting Sensitive Payment Solutions
Some merchant accounts are very restrictive in terms of the type of player they accept. Often referred to as VIP accounts, these merchant accounts require the operator to provide only transactions from those players that meet certain criteria. Unfortunately, this classification often varies widely by the merchant account provider which makes it difficult, if not nearly impossible to implement operationally. DoughFlow has ready made tools in place to handle these requirements so you can expose or reveal certain merchant accounts to a particular player profile. It is intuitive and very easy to manage. Plus those pesky velocity amout or transaction limits can be easily configured in DoughFlow processing rules so you can route transactions automatically onto other merchant accounts when limits have already been reached. Also, illegal credit card cascades that the card associations have been using agressively to shut down accounts are automatically prevented within DoughFlow. Our supported processors know and trust our VIP transaction management and know that operators will not have problems protecting their merchant accounts when used within the DoughFlow system.
Happy Customers
Why does DoughFlow have so many happy customers? It's simple, we provide the best possible service to ensure the success of our customers. When they succeed, we succeed. E-commerce demands change rapidly in the gaming industry, so we can never rest on our laurels and must constantly adapt our product and service to meet the demand head on. That means anticipating regulatory changes, preparing for the opening of new markets and exploring new ways of transacting payments online. We examine the trends, listen to our customers and form relationships that add value to our services.
Flexibility and Configuration
At DoughFlow, we don't believe one size fits all. Each of our merchant licensees are different. They have different player markets, attract different types of players, have different levels of risk adversion and so on. Knowing each of our licensees allows us to better assist them in advising them on payment methods and in the setup and configuration of their DoughFlow system. DoughFlow supports many features that can be controlled from within the DoughFlow backoffice web application. The flexibility of these features allows for instant changes supporting company policy, risk procedures, financial analysis and much more. DoughFlow can be configured to run seamlessly within your web site environment as it supports web industry standard best practices for security and management. From cascading style sheets, dynamic web content, email templates and integration options, you can setup DoughFlow in a multitude of configurations.

